LAUNCHES

URBAN PULSE

STEP INTO LONDON LIFE WITH ASICS’ GEL-NIMBUS 10.1 — DESIGNED TO KEEP PACE WITH EVERY MOVE YOU MAKE IN THE CITY.

London is a city of striking contrasts, where history and modernity coexist simultaneously, where the rhythm of life alternates between exhilarating speed and quiet reflection. A metropolis that never stops moving, where an unpredictable turn can gracefully occur. Whether dashing across busy intersections, strolling for the Tube, zigzagging through crowded streets, sprinting to catch the last bus, or starting your Sunday morning with a casual jog, this is an epicentre to be experienced by foot—more specifically the ASICS’ GEL NIMBUS 10.1, a sneaker designed to handle it all.

The durable and versatile sneaker, originally released in 2008, has been revived as part of ASICS’ fashion-driven SportStyle range. It retains the original upper construction while incorporating the sole of the popular GEL-KAYANO 14, resulting in a revitalised iconic silhouette. Additionally, slight veered panelling construction has been added to the front, fusing style with utility via its arrival in metallic overlays, a midsole dual-layer EVA foam, GEL technology inserts, and a TRUSSTIC system, all designed to help provide advanced cushioning and support.

Drawing inspiration from the urban adventures of the modern Londoner, LN-CC’s in-house creative team captures the parallels between fast-paced city quests, backdrops of cutting-edge innovation, and moments of tranquil escape to the same harmony ASICS’ GEL NIMBUS 10.1 exhibit through their built-to-last qualities, adaptable nature and comfort for every step of the journey when navigating the city’s endless shifts.

Like London, ASICS sneakers are designed to keep up with every twist and turn, offering the perfect balance of style, comfort, and performance. Whether strolling to get a coffee, running along the Thames, or navigating the daily grind, ASICS’ GEL NIMBUS 10.1 ensures you’re ready for whatever the city throws in your direction. More than just a sneaker, it’s your companion for every step of London life, empowering you to move effortlessly and embrace the energy of a city that never stops.