Champion’s craftsmanship meets LN-CC’s vision in a collaboration grounded in legacy and framed by Dalston. Celebrating the store’s 15th anniversary under We Love What We Do, the partnership introduces the Dalston collection, featuring a crewneck and hooded sweatshirt marked with DALSTON across the chest. Captured through LN-CCTV, the campaign transforms everyday surveillance into creative observation, echoing the brand’s enduring visual language. Merging Champion’s century-long heritage with an experimental approach to design, the collaboration honours craftsmanship, community and authenticity. Available exclusively in-store and online, it stands as a quiet reflection on longevity and cultural evolution.