A SYMBOL OF QUIET POWER

In the quiet power of a gaze, the unspoken language between human and animal unfolds, a magnetic chemistry that transcends words, a connection built on presence alone. This unique dynamic serves as a visual and emotional backdrop, where evocative imagery explores the raw yet mesmerising bond between woman and beast. Against this setting, Max Mara’s Olimpia Jacket from the Spring/Summer 25 collection stands as the centrepiece, a testament to both strength and softness, to mastery and instinct.

Originally crafted in camel hair, the Olimpia Jacket commands attention with its broad shoulders and oversized precision. A study in contrasts, it is at once structured and fluid, sharp yet effortless—a piece that asserts itself without ever needing to shout. For this Summer, the Olimpia Jacket has been reinvented in a pure linen fibre, maintaining its iconic structure and silhouette while offering a lightweight, breathable effect. A celebration of the wearer’s innate power, it invites its beholder to step into their own legend.

The name itself, Olimpia, whispers of heroism, its roots stretching deep into Greek mythology. But this is not a relic of the past, it is an invitation to the present, a reminder that every woman, regardless of her path, holds within her the potential to be extraordinary. Whether navigating the boardroom or the back streets, the vast open plains or the city’s electric pulse, the Olimpia Jacket serves as an emblem of quiet confidence, a talisman for those who move with intention.

The LN-CC creative team presents a visual narrative that draws on the unbreakable bond between woman and beast, not as a direct reference to the collection, but as a lens through which the jacket’s presence is amplified. A hand outstretched, a moment of mutual recognition, a silhouette framed against shifting light; these are the moments that define this story.

Just as the animal kingdom moves by instinct, Max Mara’s tailoring speaks in a language of its own, one of heritage, precision and an unerring eye for timeless style. The Olimpia Jacket does not conform, it sets the tone. It is not worn, it is inhabited. And in its presence, the extraordinary becomes second nature.