MONCLER X SALEHE BEMBURY LAUNCHES A NEW LOOK FOR REWILDING

The evolution of Moncler Genius rests on partnerships, imaginative and boundary-pushing collaborations that score Moncler’s 71-year-old DNA with a new thumbprint. The latest pairing brokers unexplored ground as sneaker designer and Yeezy-alumni Salehe Bembury taps into Moncler’s original design codes as he debuts his first ready-to-wear collection alongside footwear and accessories united by a wilderness-informed palette of burnt oranges, sunset corals, moss greens and muted browns. 

Powered by a shared appreciation of the outdoors, inspired by an archival Moncler mountaineering line and informed by Moncler’s technical expertise, Bembury reinterprets the label’s identity to harvest an inclusive and utilitarian uniform made for rewilding. An avid hiker, the American designer applies his distinct creative language to invite a diverse community into the freedom of nature, merging his signature ‘grain’ thumbprint with Moncler’s iconic quilting on a range of padded outerwear, vests and lighter layers.  

“This campaign is a dialogue about humanizing luxury. My goal is to harmoniously balance Moncler DNA with the heritage of the outdoors. This collection embodies a juxtaposition of ethos rarely seen in either environment.”

- Salehe Bembury

Contemporary collarless puffer jackets are made practical by utility pockets, a GORE-TEXINFINIUM™ parka is softened by teddy fleeces and jersey staples decorated with an inflatable-style interpretation of the Moncler logo. 

Moncler’s signature Trailgrip sneakers don’t escape the genre-bending perspective, morphing into the Trailgrip Grain by Salehe Bembury in a new frequency of organic green, rusted orange and pastel taupe hues that echo the language of the wider capsule.