REDEFINING UTILITY
WHERE EASTPAK’S LEGACY OF PRACTICALITY MERGES WITH CRAIG GREEN’S VISIONARY DESIGN, TURNING ORDINARY ACCESSORIES INTO BOLD, SCULPTURAL SPRING/SUMMER '25 STATEMENTS.
The Eastpak x Craig Green collaboration embodies a sophisticated dialogue between utilitarianism and avant-garde design, transcending mere functionality to explore the intricate intersection of craftsmanship and conceptuality. Eastpak, long revered for its functional ethos, finds a transformative partner in Green, whose menswear collections are defined by a daring exploration of form, structure, and abstraction. This collaboration marks a definitive moment in the elevation of functional accessories to the realm of high fashion.
Green’s reimagining of Eastpak’s iconic bags is an exercise in deconstruction, wherein familiar silhouettes are rendered through a lexicon of geometric forms, volumetric proportions, and unexpected textural contrasts. His architectural sensibility permeates each piece, decontextualising the humble backpack and belt bag to become a sculptural object in its own right. The marriage of Eastpak’s utilitarian precision with Green’s artful experimentation results in a collection that is as much a study in materiality as a visual statement, each bag a harmonious amalgamation of form and function.
In contrast to the often-ephemeral nature of fashion, the Eastpak x Craig Green collaboration speaks to an enduring ethos of durability and practicality, characteristics that have long defined the Eastpak brand. Yet, Green’s inventive touch imbues these items with an air of elegance that challenges conventional understandings of utility. Oversized zippers, adjustable straps, and exposed stitching are not merely functional details but rather signifiers of Green’s nuanced approach to design, inviting the wearer to reconsider the relationship between object, body, and movement.
This partnership arrives at a moment where the boundaries between streetwear, high fashion, and functional design are increasingly porous. In its sublime exploration of these intersections, the Eastpak x Craig Green collaboration stands as an emblem of contemporary fashion's evolving lexicon, where the marriage of form and function is not just possible, but essential in the creation of truly innovative design. It is a striking reminder that even the most everyday of objects can transcend their utilitarian origins to become items of cultural significance.
EXPLORE EASTPAK X CRAIG GREEN SPRING SUMMER ‘025 COLLECTION, AVAILABLE NOW ONLINE OR AT THE LONDON STORE.