A SENSE OF ADVENTURE 

Imbued with the sun-soaked essence of California, vintage-style denim and weathered leather form the foundation of the GUESS USA Autumn/Winter 23 collection. Still grounded in the GUESS extensive archive, this third chapter accentuates a stronger focus on silhouette. 

The first brand to push designer jeans for both men and women, GUESS was established in 1981 in Los Angeles, California. Brothers, Paul and Maurice Marciano, began its journey with a primary focus on denim, quickly gaining popularity for its contemporary and distinctly sexy cuts. Today GUESS USA is led by designer Nicolai Marciano, son of Paul, who continues to reimagine and reinterpret the legacy of the original ’90s ‘it’ brand for a new generation, embracing collaboration and a new-luxury vision. 

Merging Wild West allure and youthful energy, the GUESS USA Autumn/Winter 23 collection pushes the boundaries of the brand’s evolving identity and reimagines timeless Americana style codes. The latest collection expands upon rustic, vintage-style denim and cracked leather, putting an intense focus on silhouette, and playing with shapes and proportions. Taking an experimental turn, flocked and leather-like cracked denim adorns flared and wide-leg baggy jeans, with intricate embellishments and perforated lace panels — each detail highlighting the artisanal craftsmanship born from the heart of the GUESS USA workshop — meticulously sewn, washed, and handcrafted at the brand’s Los Angeles headquarters. Faux fur is seen alongside hedonistic mini skirts and corsets while weathered Western-inspired accessories and suede down jackets highlight the brand’s signature vision. 

LN-CC’s in-house creative team delves deeper into GUESS USA's unmistakable roots and iconic campaigns ingrained in American fashion history to capture the essence of the new collection. Paying tribute to a brand deeply connected to the American dream, they invite you to immerse yourself in the GUESS USA fantasy — a world infused with a playful yet irresistibly alluring spirit that remains faithful to its iconic legacy.