Puma

Established in 1948 by Rudolf Dassler, Puma is a worldwide referent for athletic apparel with a unique focus on performance-oriented trainers. It was born in Herzogenaurach, a picturesque German city that would later become the Sports shoe capital due to the Dassler Brothers shoe companies. Since its inception, Puma has cemented its global influence through revolutionary milestones in the sportswear market by creating the first screw-in stud football boots and record-breaking running shoes. This innovation mindset is a tangible legacy in their contemporary collections, with pieces that showcase meticulous product design and endurance-boosting technologies. With its unmistakable identity given by the "No.1 Logo" and the patented FORMSTRIP, Puma offers reliable activewear and brings to the market relevant collaborations, as it has been with their continuous partnership with Rihanna, giving life to the sleek Avanti sneakers and the new Creeper Phatty sneakers in suede.