A DEFINING MOMENT

At LN-CC, we are committed to crafting experiences that exist at the intersection of luxury, contemporary design and cultural relevance. It was with great pride that we hosted the UKlaunch of 194구, the first global product collaboration from Don Julio 1942, conceived in partnership with international DJ and style icon Peggy Gou. This collaboration marks a significant moment for both the fine spirits and fashion communities, uniting heritage craftsmanship with a bold, forward-facing creative vision. 

The launch took place in the LN-CC Dalston store, within the iconic l8te space, and attracted an extraordinary crowd. Guests began queuing around the block long before the doors opened, anticipating the arrival of Peggy and the unveiling of this landmark release. Her presence was magnetic. She danced with attendees, signed bottles, posed for photographs, and brought an atmosphere of intimacy and exuberance to the evening. The event became a celebration not only of a unique collaboration but of the creative spirit that connects music, design and culture. 

Peggy got behind the decks to introduce her friend Danny Howard and share some lovely insights into her history with our space and relationship to London. Musical direction for the evening was shared between Danny and London favourite Smokey Bubblin’ B, whose sets brought warmth and vitality to the space. Throughout the night, guests enjoyed complimentary Don Julio cocktails, served in collaboration with Diageo. 

At the centre of the collaboration is the limited-edition 194구 bottle, reimagined by Peggy. The bottle is presented in a vivid mint-green and deep purple palette, accented by a holographic 194구 label that merges Peggy’s contemporary aesthetic with the storied iconography of Don Julio. A polished chrome cap provides a final, elevated flourish, encapsulating the elegance and originality of this creative partnership. 

Each bottle is housed in custom packaging designed to reflect Peggy’s eclectic style and personal identity. A hand-drawn illustration of Peggy appears on the carton, finished with shimmering details on her jewellery and nails. Inside, a message from Peggy offers a personal reflection on the collaboration, further enriching the collector’s experience. 

The evening was documented by photographer Jenny Arrowsmith, whose work captures the vibrancy and spirit of the launch. Filmmaker Maddy Hernandez, alongside presenter Bee Beardsworth, brought the experience to life for LN-CC TV, sharing highlights and guest moments from this remarkable occasion.