For nearly three centuries, the mission of Ginori 1735 has been to promote a modern Renaissance through a rediscovery of daily life with its pleasures and artistic expressions. The name for the Italian label derives from its eighteenth-century origins, when the Marquis Carlo Andrea Ginori opened the future Doccia Factory in Doccia, in the villa of the family estate. Today, the Ginori 1735 world is developed by multiple voices and styles that reinvest the House’s legacy into the vision of new generations of style masters, able to bring art into daily life and daily life into art, thus refashioning the concept of porcelain and style.