MEET THE NEW ICONS

The average person experiences 60,000 thoughts daily, leading to numerous moments of introspection. Typical deliberations such as, "Am I ageing faster than my friends?", "Shall I run a marathon?" and "How can I spend and save simultaneously?" come to mind. However, a fan favourite among the LN-CC in-house creative team is "Will I score the next 'It' bag?". Yes, some of the above reflections are considered more important than others. However, nothing is more glorious than embracing the ultimate symbols of status and style, and Diesel, fashion's favourite provocateur, knows precisely how to achieve that.

Under the leadership of Bruges-born Glenn Martens, the rebooted label amplifies the sex appeal and wit that echoed through the label's iconic campaigns. Diesel's infamous denim innovations, textile treatments and authentic design language have infused the collections with a unique energy. Dynamic colourways and intentionally non-gender-specific styles have maintained the label's cult-classic ranking, and this season, LN-CC is joining forces.

Through an exclusive launch at LN-CC l8te space on Friday, Diesel reintroduced two signature bags, including the renowned 1DR. Evoking the Y2K aesthetic, the smooth leather pioneer is enriched with a crystal-embellished logo plaque as its centrepiece, embodying the brand's DNA. The second, the D-Vina-XXS, takes inspiration from the Callisto room in the newly refurbished LN-CC store. Washed denim in a lilac-tinged finish is juxtaposed against contrasting straps and suspended silver-tone logo hardware.

The best of London's young things attended the red-infused gathering, with music by Motive and Tarzsa. Head-to-toe Diesel fits alongside logo print cups flooded the nexus, which brought the vibes late into the night.

Diesel has achieved the remarkable feat of creating timeless accessories while embodying era-defining qualities. This contrast of stimuli transcends the Italian brand's craftsmanship, resulting in surpassing notoriety and developing new criteria for collector's items. However, producing an "It" bag is more than winning over visual appeal; it's the ability to pair ethics with attraction, and Diesel excels at this. Since its inception, the brand has fearlessly tackled issues related to politics, religion, global warming, sexuality, and race, which has garnered praise and appreciation from its loyal devotees. Incorporating this philosophy into its collections and advertisements has cemented the brand's standing for passion, individuality and self-expression.

Discover the two exclusive bags and the brand’s pre-fall collection online or by visiting the London store to explore the pop-up installation from August 1st.