A CELEBRATION OF INNATE TALENT

As the LN-CC team weaves through the misty morning streets en route to London Heathrow, the energy is palpable. At the airport, familiar rhythms emerge: the routine taps of checked passports, the murmur of approval as travellers pass through moments of scrutiny, and the buzz of brightly lit duty-free shops mingling with the scent of freshly brewed coffee from distant cafés. Yet, it is not until the steady hum of the plane's takeoff, mirroring the unspoken anticipation, that it becomes clear—this is more than just a trip; this is the beginning of something groundbreaking.

As the plane descends into Shanghai, a city renowned for its sleek, high-tech skyline and relentless drive for innovation, it becomes apparent that this urban landscape, defined by its futuristic architecture and cutting-edge technology, serves as the ideal location for Moncler Genius' highly anticipated creative odyssey.

Titled “The City of Genius,” the entrancing installation, which launched on the final day of Shanghai Fashion Week, spans 30,000 square meters and welcomed over 8,000 guests, including luminaries such as Rihanna, Anne Hathaway, and Moncler's CEO, Remo Ruffini. The event unfolds across ten design districts, each showcasing extraordinary collections from co-creators like Edward Enninful, Hiroshi Fujiwara, Donald Glover, Lulu Li, Mercedes-Benz by Nigo, Palm Angels, A$AP Rocky, and Willow Smith. Additionally, exclusive collaborations with Rick Owens and Jil Sander further elevate the experience, encompassing all aspects of design, art, and music.

The collections stand as unparalleled expressions of creativity, each redefining the boundaries of design and craftsmanship. Every chapter serves as a meticulously curated space, where visionary designers and co-creators materialise their artistic visions, crafting immersive environments that encapsulate the aesthetic idealism and conceptual depth of their latest Genius collections.

Set against the scenic Huangpu River, the CSSC Pavilion serves as a striking backdrop for the event. This expansive space, once a shipyard, epitomises reinvention, reflecting Moncler’s cutting-edge innovation and alignment with Shanghai’s progressive ethos. As “The City of Genius” unfolds, it not only highlights this innovative spirit but also celebrates the vital connections between design, art, and culture. The event stands as a testament to the power of collaboration, inspiring attendees to explore new possibilities within the ever-evolving fashion landscape. Each collection offers a unique narrative, leaving an indelible mark on the industry and inviting us all to embrace the future of creativity with open minds and bold aspirations.