Previously spearheaded by Demna Gvasalia, Paris-based design collective VETEMENTS was born from designers’ need to escape the unwearable fashion trend cycle. The house is known for elevating wardrobe staples with meticulous construction and exaggerated proportions. Favouring the desire to escape the continual rebranding and reinvention of the fashion cycle, the lateral-thinking brand creates seasonless offerings of deconstructed, pragmatic pieces inspired by sub-cultures.